AHYOON KIM
Carnegie Mellon University
Tepper School of Business MBA
Class of 2024
1. Customer-centric Strategy
2. End-to-end Brand AD Campaign
3. Business Analytics
About Me
Hello! This is Ahyoon Kim currently based out of Pittsburgh, PA, USA.
I am graduating with an MBA from Carnegie Mellon University - Tepper School of Business in early May.
Prior to the MBA, I have solid 7 years of experience as a Brand Product Manager and E-commerce Manager in the product industry, leading product growth with +100 stores and e-retail channels, and managing end-to-end brand AD campaigns to drive revenue growth.
Also, I worked as an MBA Intern for a B2B commercial role at Siemens Healthineers last summer,
working on projects in which had to analyze Total Accessible Market (TAM) and
initiate new product strategy of medical devices and assays.
Work Experience
Jun 2023 - Feb 2024
MBA Intern at Siemens
North America Lab Diagnostics Commercial Strategy Team
New York, USA
#Business Development #Analytical Problem Solving
Aug 2018- Jul 2022
Product Brand Manager at L'Oreal Group
(Yves Saint Laurent Beauty)
Seoul, Korea
#Cross-Functional Leadership #Product Strategy
#Customer Analysis #P&L Management #Process Improvement
Aug 2017 - Jul 2018
E-commerce & Media Manager at L'Occitane Group
Seoul, Korea
#Revenue Growth #Media Communication
Feb 2016 - Jul 2017
PR & Communication Specialist at L'Occitane Group
Seoul, Korea
#Social Media Strategy #Contents Creativity #Communication
Cross-Channel Product AD Campaign
Led a cross-functional team including e-retail, retail, media, PR, CRM, and SCM functions to drive product growth.
Spearheaded innovative advertisement celebrity campaign, collaborating with global celebrities and social influencers,
to develop storyboards, oversee production,and execute cross-channel media communication across +7 media channels,
achieving +46% growth in the fragrance category in 2021 and exceeding target sales by 78% for lipstick in 2019.
Education
May 2024
Carnegie Mellon University - Tepper School of Business
Master of Business Administration (MBA)
-Track: Business Analytics
-Concentration: Strategy & Business Technology
-Capstone Project: Enhancing Back-Office Efficiency and Performance
Tracking in a Digital Accounting Firm
-Leadership: Academic Officer at Tepper Graduate Business Association
Feb 2017
Sung Kyun Kwan University
Bachelor of Business Administration (BBA)